Adoption of solar energy has a simple market driving force. If people do not adopt solar energy, the planet will become unfit for human habitation. The fossil fuels are warming the planet at an increasing rate that makes life unsustainable if something does not change.
Global warming drives solar markets. Solar is perceived as the best, perhaps the only widespread solution to global warming. Every large enterprise has adopted a social responsibility strategy that makes a nod toward solving the issues of global warming and embraces renewable energy. Every person in the world is aware of the problems that global warming is bringing.
High growth is forecast for residential solar markets as solar moves to take on a measurable supply of world energy. As penetration from .3% of the world energy supply raises to over 15% in five years, residential uses of solar energy will represent a significant part of the growth. Residential solar energy represents a measure of energy independence for every household, used as hybrid systems independently of, but not completely in place of traditional grid electricity.